Misuse of Social Media/Communication Policies to Curb Bankers’ Freedom of Expression
The Recent Example of UCO Bank
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In recent times, it has been widely observed that officers and employees of various banks across India are using WhatsApp groups and similar messaging platforms to stay connected with their colleagues. These groups, created by organisational units or employee associations, serve as informal communication channels where bankers share information, discuss issues of concern, and express opinions about policies and practices affecting their professional lives.
These WhatsApp groups often become platforms for constructive discussions on workplace anomalies, staff welfare issues, and operational challenges. They also reflect the genuine frustration and distress of officers who feel unheard in formal settings.
Management’s Misuse of Social Media Policy
Many banks treat any negative remarks by staff— even in private messaging groups— as a breach of their “social media policy”. Several instances have come to light where managements of certain banks have taken punitive or coercive actions against employees based on comments or forwards shared in such private WhatsApp groups. These actions are often justified under the pretext of “violations of the bank’s social media policy.” In reality, this approach appears to be a tool for silencing dissenting voices and curbing legitimate employee expression.
Policy Misapplication:
Private messaging groups (such as WhatsApp-based groups) do not fall under the typical regulatory definition of “social media intermediaries” intended for open, public interaction.
Private group communication among employees is qualitatively different from public posts on platforms like Facebook, LinkedIn or X.
Such selective and arbitrary interpretation of the social media policy leads to a chilling effect among employees, discouraging them from voicing genuine concerns, even in private communication spaces.
Legal and Technical Perspective
It is crucial to note that WhatsApp is not a “social media platform” as defined under Indian law. As per the Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021, social media intermediaries are those which enable interaction between users that is “open and publicly accessible.” WhatsApp, by contrast, is an end-to-end encrypted private communication platform, where messages are exchanged within closed user groups.
Therefore, discussions or exchanges within private WhatsApp groups do not constitute “public” communication under the definition of social media. Consequently, such communications cannot be legitimately brought under the purview of a bank’s social media policy, which is primarily meant to regulate public posts, statements, or representations made in open digital forums.
Constitutional and Ethical Dimensions
The Indian Constitution, under Article 19(1)(a), guarantees to all citizens the fundamental right to freedom of speech and expression. While reasonable restrictions exist in the interests of public order or morality, internal communication among employees regarding workplace issues does not violate these boundaries.
Attempts to punish employees for private communication not only infringe upon their constitutional rights but also go against the principles of natural justice, transparency, and participative governance. The suppression of dialogue within employee groups ultimately harms the institution’s culture and weakens trust between management and staff.
Implications for Bank Management and Institutional Culture:
When staff feel unable to express concerns—even internally—they may become disengaged, morale may drop, and trust between management and employees can erode.
The Way Forward
1. Clear Differentiation of Platforms:
Banks must clearly distinguish between public social media (e.g X/Twitter, Facebook, Linkedin) and private messaging application (e.g. Whatsapp, Signal, telegram)
2. Review of Social Media Policies:
A comprehensive review should be undertaken to ensure that policies do not intrude upon the personal communication rights of employees
3. Dialogue and Redressal:
From an employment- policy perspective, employees legitimate concerns about workplace practices should ideally be addressed through grievance or dialogue mechanism, not suppressed via punitive measures aimed at deterring discussions.
4. Protection Against Victimisation:
Employees should be safeguarded from discuplinary action for expressing professional opinion or sharing information in private groups, provided no breach of confidentiality or integrity occurs.
5. Grievance and feedback channels: Establish or strengthen structured mechanisms for employees to raise concerns, share feedback or request clarifications—so that private communication doesn’t become the primary outlet by necessity.
6. Promote trust and engagement: Expressly adopting a culture of open dialogue helps management become aware of issues early (rather than after they escalate) and fosters better staff engagement.
Additional factual inputs
According to a recent article, All India Federation of UCO Bank Officers (AIFUCBO) has written to the
senior management of UCO Bank, alleging that officers were being transferred after sharing internal WhatsApp messages critical of a planned Diwali celebration.
The issue arose when UCO Bank had initially planned a Diwali celebration (with gifts and event) despite an internal circular (dated 10 October 2025) referencing a directive from the Department of Financial Services instructing no expenditure on Diwali gifts/celebrations. When employees shared or forwarded criticism of that planned celebration via internal WhatsApp groups, the union alleges that management responded by transferring some of those officers to “far-away or difficult postings”. The union sees this as penalising private discussion rather than public commentary.
According to the article: “These were simple messages already viral publicly, yet officers — who had only forwarded them within internal chats — were penalised solely on the basis of those WhatsApp forwards.”
The example of UCO Bank underscores a growing tension: between institutional discipline/brand protection and employees’ right to voice concerns internally. While banks must maintain reputational and regulatory integrity, it is neither appropriate nor sustainable to treat all internal messaging as public “social media” commentary warranting heavy‐handed action. A balanced approach—respecting the rights of employees while safeguarding institutional interests—is essential for healthy organisational culture and governance.
The union argues that such transfers (based on internal, private WhatsApp messages) infringe the officers’ rights under Article 19(1)(a) (freedom of speech & expression) and Article 19(1)(c) (right to form associations) of the Constitution of India. Efforts to penalise staff for sharing or discussing work-related concerns—even in internal groups—raises questions of constitutional validity.
Transfers or disciplinary actions undertaken without transparent justification may also implicate Article 21 (protection of life and personal liberty) and Article 14 (equality before law).
Conclusion
WhatsApp and similar communication tools have become essential for professional collaboration and collective dialogue among bankers. Branding these private exchanges as “social media violations” is not only technically incorrect and legally unsustainable but also reflects an intent to suppress the growing voices of accountability and reform within the banking system.
A balanced approach — respecting both organisational discipline and employees’ rights to free expression — is essential for maintaining a healthy, transparent, and progressive institutional culture.
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